CASE STUDIES
Empowering a Global Supplements Brand with AI-Generated Video, AI Influencer, and UGC Content
A fast-growing global supplements brand
AI video generation and AI virtual influencer pipeline
Objective
To help a fast-growing supplements brand overcome content bottlenecks across Meta, Instagram, and TikTok by replacing slow, costly shoots with AI-generated video, AI virtual influencer content, and UGC-style videos for its gym supplements line across global markets.
Process
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- Aligned with the client’s marketing team on brand tone, target audiences, and platform-specific creative needs
- Produced platform-optimized 6s, 15s, and 30s cuts for Reels, TikTok, and Stories, plus region-specific, culturally localized videos for UK, US, EU, and APAC markets.
- Built a library of AI influencer personas across ethnicities and demographics, matched to each target market, alongside UGC-style content for added authenticity.
- Ran QA across all formats for natural delivery, brand consistency, and ad-platform compliance.
Challenges
- Content Velocity: Needed constant fresh creative across platforms to avoid ad fatigue.
- Language & Accent Authenticity: Making scripts and voiceovers sound locally genuine across influencer and UGC-style content.
- Platform Compliance: Navigating strict supplement/health ad policies while staying persuasive.
Outcome
Delivered a scalable AI content pipeline — spanning AI video, AI influencer, and UGC-style content — that cut turnaround from weeks to days and reduced per-asset costs, giving the performance marketing team continuous, platform-ready creative across markets.
