With millions of dollars being spent by businesses on Print, Online and Broadcast coverage, it is critical to evaluate and measure the effectiveness of their media strategy and communication, manage crisis situations and correct media perceptions.
As companies implement their social media strategies, TAGFact can enable a continuous stream of insights on the discussions, concerns and expectations from your social media audience. More and more companies are actively tracking unsolicited, continuous customer feedback and perceptions to ensure they are getting the right message to the right people, and to keep them informed of future media strategy.
A typical scenario in most organizations is that each department subscribes to multiple journals and magazines and generates multiple reports. Individuals have access to multiple data repositories and reports but specific data is inaccessible or difficult to find in a timely manner. This results in decision making based on partial data or duplicate spend on purchasing reports and data.
